广告翻译工作不但要求语言流畅，而且客户对专业程度、术语准确性的要求也是越来越高，世联翻译公司为大家分享广告翻译的技巧要掌握什么?

　　Advertising translation requires not only fluent language, but also customers' higher and higher requirements for professionalism and terminology accuracy. What should we master to share the skills of advertising translation?

　　1、要注重不同民族关于色彩的心理文化表

　　1. We should pay attention to the psychological and cultural table of different nationalities on color

　　心理文化是一个很复杂的并且综合性很强的文化表现。在这方面，中西文化有着明显的不同之处。在西方文化中，红色主要指血液的颜色，而血液在西方人的心目中是指奔腾在人体内的“生命之液”，一旦血液流淌下来，生命之花也就会凋谢。所以红色使西方人联想到“暴力”和“危险”，并且产生了对这种颜色的禁忌。红色在中国的历史上也曾经和革命、暴力紧密相连，例如“红军”、“红土地”、“红色政权”等，然而与西方不同的是，中华民族从未因此而对红色产生禁忌，相反，红色自古以来就是被崇尚的颜色。所以，在进行广告翻译的工作中，一定要注意颜色的使用。

　　Psychological culture is a very complex and comprehensive cultural expression. In this regard, there are obvious differences between Chinese and Western cultures. In western culture, red mainly refers to the color of blood, and in the eyes of Westerners, blood refers to the "liquid of life" running in the human body. Once the blood flows down, the flower of life will wither. Therefore, red reminds Westerners of "violence" and "danger", and produces taboos on this color. Red has also been closely linked with revolution and violence in China's history, such as "Red Army", "red land", "red regime", etc. However, unlike the west, the Chinese nation has never taboo red. On the contrary, red has been a respected color since ancient times. Therefore, in the work of advertising translation, we must pay attention to the use of color.

　　2、要遵从不同民族的风俗习惯和表达方式

　　2. We should follow the customs and expressions of different nationalities

　　对于千百年来形成的民族风俗，我们应给予必要的尊重，在进行广告翻译时，译者对广告词语的理解不能只局限于字面的意义，还应该去了解它的引申意以及丰富的文化蕴涵。如果只是直接按字面翻译成英语，没有考虑到其它的因素，如语言、文化、政治、风俗等，译出来的内容就会有悖于西方文化。

　　For the national customs formed over thousands of years, we should give necessary respect. In advertising translation, the translator's understanding of advertising words should not only be limited to the literal meaning, but also understand its extended meaning and rich cultural implication. If it is translated directly into English without considering other factors, such as language, culture, politics and customs, the translated content will be contrary to western culture.

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